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BERLIN — Asus is joining the round club.

The Taiwan-based consumer electronics company announced its latest smartwatch at IFA 2016, the ZenWatch 3, featuring a round display .

The ZenWatch 3 joins a vast number of smartwatches with round displays including the Samsung Gear S2, Moto 360, Huawei Watch and Fossil's Q-series.

The smartwatch features a 1.39-inch AMOLED display (400 x 400 resolution) set on a 316L stainless steel watch case, which Asus says is 82 percent stronger than regular steel, for a more jewelry-like look. It'll be available in three finishes: Rose gold, gunmetal and silver. It's also thinner than the Apple Watch at 0.39-inches thick.

Watch strap options include stitched Italian leather for a dressy look or rubber for a sportier aesthetic. 

The ZenWatch 3 has three crown buttons and the top one is customizable for use with Android Wear. The smartwatch works with both Android and iOS phones and tablets. 

It's powered by a Qualcomm Snapdragon Wear 2100 processor, 512MB of RAM and comes with 4GB of internal storage.

Asus says the smartwatch's battery can last up to two days on a single charge. It's also quick to charge up. A 15-minute charge gives the smartwatch up to 60 percent battery.

In addition to over 50 selectable watch faces, the ZenWatch 3 includes automatic activity tracking using its myriad sensors to detection motion. One feature plucked from the Apple Watch — reminders to stand up.

Asus didn't announce availability or pricing for the U.S. The only thing the company announced was pricing for Europe: €229, which is about $254.