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Google will make it easier for more people in India to purchase apps, music and other items from it Google Play store. The company today revealed that it will be bringing carrier billing option to two of India’s largest telecom operators. 

At its Google Playtime developer event in Gurgaon, Kunal Soni, head of business development at Google Play, said the company will be bringing carrier billing to Airtel and Vodafone, according to one developer who attended the event. The two carriers have over 300 million subscribers between them. As of now, only Idea subscribers in India have carrier billing option. Mashable India has reached out to Google India for comment.

Carrier billing feature has long been requested by Android users in the country. Unlike Western nations, the penetration of debit and credit card is very low in India, leaving people with little choice to make digital purchases. Last year, Google launched its Google Play prepaid vouchers in India and made them available through online as well as offline retailers. 

With carrier billing (also known as operator billing), users are able to pay for their purchases with the credit on their phone in case of a prepaid connection or it reflects in their monthly bill. This is one of the most convenient payment modes for digital purchases in emerging regions. 

The developer community, especially game firms, have also expressed need for this feature in India. Google’s announcement today made many happy. "This is a big movie," Anuj Tandon, head of mobile games and marketing at game publishing firm Nazara Games told Mashable India. "App and game developers have requested this feature for years. It should help remove the friction in making payments in a market like India."