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Snapchat, helping the youths connect with history. One topical filter at a time.

Anzac Day, held each year on April 25, marks the date Australian troops landed at Gallipoli, Turkey in 1915 during World War I. It's a day of remembrance for those who served, and what better way to memorialise the tragedy of war than with a bunch of thematic Snapchat filters to share with your mates? 

The company created three custom options for the day, including a wreath of poppies with the tagline "Lest We Forget," as well as a coin paddle, which is used for the Aussie gambling game, two-up — only legally played publicly on Anzac Day.

Snapchat also created a live story that users could submit to for the occasion. The montage started out with footage from a dawn service in Auckland, New Zealand, where the day is also celebrated, and some quite lovely video of veterans marching. It then moved swiftly on to people drunkenly playing two-up in a pub with Postman Pat. Yep, about right.

Are Snapchat filters the best way to remember "these who die as cattle?" We'll let you decide. At least this won't be a Bob Marley and 420-type fiasco — small mercies.

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