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Thứ Hai, 25 tháng 4, 2016

Apple's new ads highlight 4K video, Touch ID and humor

Thứ Hai, 25 tháng 4, 2016 by Mercis

Apple is continuing its trend of celebrity and humor driven ads with its latest spots for the iPhone 6S.

In the first ad, “Onions,” Apple highlights the 4K video prowess of the iPhone 6S. The spot, which shows the journey a young girl takes from shooting 4K footage of sliced onions to award-winning film success, features a cameo from Neil Patrick Harris.

SEE ALSO: Apple opens up on how it approaches security following FBI battle

Meanwhile, in “Fingerprint,” the focus is on the power of Touch ID. The spot – which takes the same self-aware style of other iPhone 6S ads – focuses on all the ways users use Touch ID each day.

At a security roundtable with reporters earlier this month, Apple mentioned that users unlock their phones at least 80 times a day. Since the advent of Touch ID, passcode usage on the iPhone has risen from just 49% to 89%.

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